Posts by Heather Rubesch
Improving Address Data Quality at Input is Key to Increasing Match Rates
Data quality is perhaps the greatest challenge of modern business. Making decisions based on incorrect or incomplete data can be disastrous for a business. I have long appreciated the quote by Aristotle “Quality is not an act, it is a habit” and while I am certain Aristotle was not concerned with the ability to match…
Read MoreKnowing Your Customer in an Increasingly Crowded Field is Key to Retention
In the insurance industry, retention is the 800 lb gorilla that can be the difference between growth and stagnation. With an industry average of 16% churn[1], customer success professionals have their job cut out for them. Additionally, aggregators sites have made it very easy for customers to shop and compare based on price alone so…
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