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Posts by Heather Rubesch

Improving Address Data Quality at Input is Key to Increasing Match Rates

By Heather Rubesch | September 15, 2021

Data quality is perhaps the greatest challenge of modern business. Making decisions based on incorrect or incomplete data can be disastrous for a business.  I have long appreciated the quote by Aristotle “Quality is not an act, it is a habit” and while I am certain Aristotle was not concerned with the ability to match…

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Knowing Your Customer in an Increasingly Crowded Field is Key to Retention

By Heather Rubesch | July 15, 2021

In the insurance industry, retention is the 800 lb gorilla that can be the difference between growth and stagnation.  With an industry average of 16% churn[1], customer success professionals have their job cut out for them. Additionally, aggregators sites have made it very easy for customers to shop and compare based on price alone so…

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