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When potential policyholders visit your website, there is one ultimate goal.  You want them to complete their application and eventually enroll in your insurance plan.  The issue comes into place when visitors start the application, yet don't finish it.  There are many reasons why … [Read more...] about Three Ways to Decrease Your Application Abandonment Rate

There’s often one big hurdle between a potential policyholder being interested in your insurance service and making the decision to sign up. Here's a hint, it isn't solely the financial investment. Completing the online application is a hindrance for many, which can significantly reduce your … [Read more...] about Four Reasons Your Online Application Performance Is Struggling

Create your own user feedback survey … [Read more...] about Old-Timey Sayings to Test your Age, I Mean Wisdom

In an insurance market, credit data and credit-based insurance scores are often used to underwrite personal lines insurance. Insurers are always looking for ways to make the most out of the data they buy. One well known phenomenon affecting personal lines insurance carriers is the expense of this … [Read more...] about Marketing Data to Increase Top Line

At a recent conference, the following near-term goals were shared by a major carrier leading the charge to transform small business insurance at the point of quote. Generate renewals automatically with 3rd party data validation 85% of BOP submissions will not require human intervention Deliver … [Read more...] about Micro Business Commercial

Did you ever groan at your computer for taking more than 2 seconds to load a document, delete a voicemail that goes on for more than 20 seconds, or get annoyed when a text isn't answered in 2 minutes? If so, then you may be suffering from technology-induced impatience. We have lost the ability to … [Read more...] about Impatience is a Virtue