Fenris Announces New Partnership with LeadCloud

Fenris’ predictive lead scoring now available to LeadCloud advertisers, lead buyers, publishers, and sellers for customized customer engagement.

Richmond, VA – June 21, 2022Fenris Digital (Fenris), an insurance data sourcing innovator providing a suite of API-delivered, SOC 2 compliant products, is pleased to announce a new partnership with LeadCloud, a data integration platform connecting lead buyers and sellers.

New insurance customer acquisition is expensive and time-consuming due to the complexity of the products and coverages. Utilizing modern technology and partnerships with innovators, like Fenris, LeadCloud streamlines the customer acquisition process to enable insurers to target the best potential prospects, while also connecting current and new digital vendors, at scale.

The LeadCloud platform supports rapid growth through direct partner integrations which helps to facilitate new opportunities. LeadCloud’s corporate customers can buy and sell leads and connect with insurance companies, managing general agencies (MGAs), data firms, and lead buyers and sellers for a seamless integration that is instantly optimizable.

“This partnership makes Fenris’ predictive modeling and scoring immediately available to our corporate customers,” said Brian Ocheltree, President at LeadCloud. “Our corporate customers, in particular, value a fast go-to market timeframe utilizing our existing integration work.  Fenris and LeadCloud present a cost-effective, single channel using pre-existing integrations to inject greater insights for deeper decisions in real time. Buyers and sellers of leads can now gain a better understanding of their audience through available data, and tunable algorithms learn and become more accurate the longer they are in use.”

Fenris streamlines auto, home, life, and small business insurance workflows for traditional, innovative, and embedded insurance providers. Fenris’ predictive lead scoring and data prefill solutions consistently demonstrate a positive impact on conversion rates, decreased cost of acquisition, and reduced manual entry.

“Our scores and predictive models for propensity to buy, lifetime value (LTV), cross-sell/upsell potential, and financial responsibility improve the quality of leads, contactability of a lead, reduce fraud, and provide powerful insights into which prospects will become the best customers, as early as the initial click with suppliers,” said Jason Wootton, Growth Leader for Fenris. “It also means problems, like lead quality and fraud, as well as customer acquisition costs (CAC), are decreased while conversion rates go up and decisioning happens much earlier. LeadCloud is a dominant player, and we look forward to working together.”


About Fenris

Fenris Digital (Fenris) is an insurance data sourcing innovator delivering a suite of API-delivered, SOC2 compliant products which leverage well-established, proprietary data repositories for Predictive Scoring, Data Enrichment and Pre-fill, and Life Event Monitoring & Alerts (LEMA), to enable modern customer acquisition workflows across auto, home, life, and small commercial lines. For more information, please visit www.fenrisd.com.

About LeadCloud

LeadCloud helps insurance carriers and other large advertisers connect instantly to their current and new digital vendors at scale, and more quickly and cheaply than direct. For more information, please visit www.leadcloud.com.

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