Fenris Announces Partnership with ActiveProspect

Richmond, VA – August 23, 2022Fenris Digital (Fenris), an insurance data sourcing innovator delivering a suite of API-delivered, SOC2 compliant products, is pleased to announce a new partnership with ActiveProspect, an SaaS provider of lead acquisition services.


Based in tech-savvy Austin, Texas, ActiveProspect provides real-time lead optimization and compliance solutions to companies in the insurance, financial services, home services, education, and CPG and media industries. For insurance companies in particular, customer acquisition is difficult due to the complexity of the products and coverages, which means insurers are constantly looking for better ways of acquiring net new customers at costs which make policies profitable faster.


ActiveProspect’s TrustedForm helps clients comply with federal regulations, such as the Telephone Consumer Protection Act (TCPA), which require documented proof of consent prior to contacting consumers. Through TrustedForm, ActiveProspect verifies the accuracy of and certifies consent to contact by leads acquired through online marketing by issuing a certificate for each lead. Each certificate includes detailed documentation of the prospect’s interaction with the web page or contact form.


“Increasingly, our insurance clients are going after new customers online,” said Adam Chickman, vice president of sales for ActiveProspect. “By integrating TrustedForm with Fenris via API, we establish a new level of speed and accuracy early in the lead funnel process with lead scoring, predictive analytics, and the ability to pre-fill applications. ”


Fenris’ API-delivered, SOC 2-compliant services rely on proprietary data repositories of 255+ million people, 130+ million households, and 30+ million small businesses to identify and address milestones in the lives of insurance policyholders, such as birthdays, anniversaries, new house purchases, birth announcements, and retirements. Selected as part of the Efma-Capgemini Financial NewTech 2021 Watchlist, #20 in the Sonr Insurtech Top 50 list, and a “New and Noteworthy” data player by analyst firm Novarica (now Aite-Novarica), Fenris leverages external data in a way purpose-built for personal lines, commercial lines, and life insurance for better customer acquisition and revenue growth. With its scores for propensity to buy, lifetime value (LTV), cross-sell/upsell potential, and financial responsibility, Fenris consistently demonstrates a positive impact on conversion rates, decreased cost of acquisition, and reduced manual entry.


“This partnership improves the quality of leads and simultaneously reduces fraud and provides very powerful insights as early as the initial click,” said Jason Wootton, Head of Growth for Fenris. “Early on in the customer acquisition process, problems now include quality and fraud, given powerful insights, decisioning can happen much earlier.”


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About Fenris

Fenris Digital (Fenris) is an insurance data sourcing innovator delivering a suite of API-delivered, SOC 2-compliant products which leverage well-established, proprietary data repositories for Predictive Scoring, Data Enrichment and Pre-fill, and Life Event Monitoring & Alerts (LEMA), to enable modern customer acquisition workflows across auto, home, life, and small commercial lines. For more information, please visit


About ActiveProspect

ActiveProspect is an Austin-based SaaS company on a mission to make consent-based marketing the best method for customer acquisition. Their comprehensive product suite empowers companies across industries to take real-time action on their leads, protect themselves from litigation by documenting proof of consent, and save money by providing new levels of data insights and control.”  For more information, go to

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