Knowing your customer is essential when you’re in the small commercial insurance industry. Small business owners want to work with great carriers, and understanding their needs gives you the insight required to serve them properly. There are five primary small commercial insurance customer … [Read more...] about Five Customer Segments for Those Looking for Small Business Commercial Insurance
When a potential policyholder needs small commercial insurance, he or she follows a basic process. While each person is unique, buying decisions remain relatively similar. Understanding this process can assist you in your marketing, communication, and core systems, to better support how your … [Read more...] about The Four Step Policyholder Decision Journey in Small Commercial Insurance
When working in the small business commercial insurance industry, you can and should take advantage of the opportunities available to differentiate your business while providing policyholders and potential policyholders with a great experience. The insurtech sector has been diligently working to … [Read more...] about Four Trends in the Small Business Commercial Insurance Industry
When potential policyholders visit your website, there is one ultimate goal. You want them to complete their application and eventually enroll in your insurance plan. The issue comes into place when visitors start the application, yet don't finish it. There are many reasons why … [Read more...] about 4 strategies you can implement to reduce your application abandonment rate
There’s often one big hurdle between a potential policyholder being interested in your insurance service and making the decision to sign up. Here's a hint, it isn't solely the financial investment. Completing the online application is a hindrance for many, which can significantly reduce your … [Read more...] about Four Reasons Your Online Application Performance Is Struggling
Create your own user feedback survey … [Read more...] about Old-Timey Sayings to Test your Age, I Mean Wisdom
In an insurance market, credit data and credit-based insurance scores are often used to underwrite personal lines insurance. Insurers are always looking for ways to make the most out of the data they buy. One well known phenomenon affecting personal lines insurance carriers is the expense of this … [Read more...] about Marketing Data to Increase Top Line
At a recent conference, the following near-term goals were shared by a major carrier leading the charge to transform small business insurance at the point of quote. Generate renewals automatically with 3rd party data validation 85% of BOP submissions will not require human intervention Deliver … [Read more...] about Micro Business Commercial
